Adnami

High impact advertising solutions

Adnami’s advertising solutions set a global cross-publisher standard, driving scalability, efficiency and revenue for certified publishers.

Leveraging deep industry expertise and data, we develop and certify top-performing rich media formats that are easy to implement through drag-and-drop templates.

These high impact ad formats support dynamic creatives, responsive designs and engaging video ads, ensuring immersive user experiences and superior campaign performance.

Ultimately, we help publishers achieve higher CPMs while optimising ad results for advertisers.

More control, more revenue

We increase media value for all sides as we’re facilitating a more direct trade between agencies and publishers. Preferred CPMs can be negotiated directly so publishers receive more of the overall media budget and advertisers get greater ROI due to increased impressions.

With Adnami, publishers get a higher yield on their standard placements as high impact formats can be sold at a higher price.

In times of social media networks and big tech aiming for market dominance, we empower publishers to maintain control, transparency and revenue.

Better insights for better outcomes

Sonar, Adnami’s attention measurement technology, measures impressions, interactivity, viewability, time in view and core attention metrics across formats and domains. With auto-tagging and automated data exports, it empowers publishers to get full insight and transparency to better sell premium inventory and determine pricing appropriately.

Empowering industry leaders worldwide

“Adnami enable us to deliver high impact advertising programmatically that generates for us, as an agency, great operational efficiencies.” Mette Schnor Bailey, Digital Director, Publicis

“As a publisher on the sell-side of advertising, outcomes used to be a black box for us. With Sonar, it is possible to see how ads perform across different formats and advertisers. This helps us make smarter decisions when selling our inventory.” Jacob Wæver, Head of Business Development, Politiken

Scaling success and global reach

Since launching in 2017, Adnami has opened seven offices across Europe including Denmark, the UK, Germany, France, Sweden, Finland and Norway. We’re constantly growing, counting 60+ employees, 50,000+ campaigns, 5,000+ advertisers and 6,000+ Adnami-certified sites reaching 1 billion consumers worldwide.