Adding new revenue streams can be the gift that keeps on giving. Join us for a free webinar on 16th November for 10 profitable ideas that are already working today for publishers like you.
In this webinar, leading B2B publisher Lessiter Media, publisher and producer of magazines, data and events for the agriculture industry, joins ePublishing to share Lessiter’s success creating profitable advertising programs that also increase readership and engagement on their websites.
Get practical advice and examples of new revenue streams that can provide your readers with excellent new content resources, as well as expand your reach and clout in your niche. When an initiative gives both your readers and advertisers something they want while adding to your bottom line, everyone wins.
In this webinar, you’ll learn how to:
- Build an approach to selling digital ads that can get advertisers to line up to buy
- Bring hundreds of prospects to view advertisers’ product demos right on your website
- Gamify reader engagement to add hundreds of new leads and scores of subscribers
- Set up contests that readers love and advertisers love to sponsor
- Make virtual events into web-traffic enhancers and brand-builders
- Develop sponsored content that gives readers important information while being perfectly targeted for advertisers
Who should attend the webinar: Executive management, Sales leaders, Marketing leaders, Editorial directors, Digital strategists
This webinar was broadcast on 2.30-3.15pm (GMT), Tuesday 16 November 2021
Panellists: John Bennett and Andy Kowl
John Bennett (pictured on the left) is Head of Digital Media at Lessiter Media. He joined Lessiter in 2020 after spending the previous 13 years piloting digital transformation for National Business Media. As a leader in strategic integrated media, he uses marketing technologies to drive new business, enhance operational efficiencies, and increase market exposure and profitability. At Penton Media in the UK, John held operational oversight for print production, circulation fulfilment, business system development, and office operations. Additional executive experience includes working at Gannett, Wiesner Media, and McClatchey, where he developed strategic roadmaps to catalyse growth, innovation, and profitability.
Andy Kowl (pictured on the right) is Senior Vice President, Publishing Strategy, at ePublishing. Andy is a journalist and entrepreneurial publisher with more than 40 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing, a leading enterprise publishing system provider that manages content, audience data, workflow, newsletters and e-commerce for hundreds of online publications. He helps publishers increase reader engagement and response by integrating behavioural data with contextual content, and shows them direct ways to monetise the results. His background includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology.
Moderator: James Evelegh
James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: ePublishing
Our enterprise publishing system supports every publishing and media business model, and develops high-traffic, high-profit websites. This ensures speed-to-market when new ideas and opportunities arise. A suite of software and services unify online and print, editorial management, audience data, events, marketing and analytics to drive revenue, and increase engagement. The SaaS publishing platform provides organisation-wide editorial and operational efficiency, bringing together all content and data using a comprehensive, holistic approach. For more information, email Andy Kowl or call 312-768-6819.