10 keys to successful digital transformation
How can a traditional B2B or B2C print publisher transition to a digital-first media business? As reading habits are revolutionised by technology, the pressure for digital transformation is growing. But how can you take your content, audiences, advertisers and teams with you on this perilous journey?
In this webinar, Carolyn Morgan will share with you ten keys to a successful digital transformation, drawn from the experiences of a wide range of media businesses.
You’ll have the chance to ask questions to explore how you could apply these ideas to your own publishing business.
This webinar was broadcast on 2.30-3pm (BST), Wednesday 13 April 2016
Presenter: Carolyn Morgan
Carolyn Morgan is managing director of Penmaen Media. She has over twenty years' experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on digital publishing strategy.
Moderator: James Evelegh
James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: InPublishing
InPublishing serves the UK newspaper, magazine and online publishing sector, through InPublishing magazine (bi-monthly print publication), InPubWeekly (weekly email newsletter) and a website – www.inpublishing.co.uk
