5 top tips - How personalisation can increase your digital revenues in 2017
Online personalisation is one of the biggest challenges for online publishers today. As social media platforms fast become the go-to access point for content, publishers need to step up their game and tap the value of their data in order to offer a truly engaging reader experience.
Join Tom Wilde, Chief Product Officer at Cxense on Thursday, October 20th to discover how online personalisation can help you meet the ever increasing demands of your readers by tailoring customised content that engages the reader in real-time via your website or mobile ap.
Publishers already have everything they need to exceed their readers' expectations, they just need a few tips on how to harness their user data to increase engagement and their digital revenue. Knowing what your readers want and when they want it can give you the biggest competitive edge in 2017!
What can you expect to learn?
• The future trends in personalisation; where it becomes a strategy, not just a technology.
• How to personalise a cross platform experience.
• How to take control of your audience data.
• How to let go of some editorial control whilst boosting subscriptions.
Who should attend: Senior leaders in publishing, senior staff from Editorial, Strategy, Sales & Marketing.
This webinar was broadcast on 2.30-3pm (BST), Thursday 20 October 2016
Presenter: Tom Wilde
Tom is the Chief Product Officer (CPO) at Cxense, responsible for the strategic development of Cxense’s product portfolio, working closely with both the engineering and commercially-oriented teams. Prior to becoming CPO at Cxense, Tom was GM for Cxense North America after Cxense’s acquisition of the Ramp Media business where he served as CEO.
Prior to Ramp, Tom has held roles including SVP/GM of the Consumer Division at NameMedia, senior vice president and general manager of MIVA Inc.’s North American division, responsible for both MIVA’s U.S. online advertising network as well as the company’s consumer business, and senior operating roles managing Terra Lycos’ global search & publishing divisions.
Moderator: James Evelegh
James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: Cxense
Cxense are world leaders in Online Personalisation for the publishing industry, founded 8 years ago by the ex-management team from FAST bought by Microsoft for 1.3 billion. Cxense work with companies such as Wall Street Journal and NBC Universal. Their vision is simple: to create the ultimate tool for website owners to know what their audience wants, and deliver on that promise.
The company grew rapidly and now tracks more than one billion user profiles on behalf of more than 350 customers globally, on more than 6000 sites, all in real-time.
“Today, we help publishers succeed in a digital world. Using audience data and advanced real-time analytics, we create hyper-relevant content recommendations (including video) and a personalized user experience that helps you increase your digital revenue and build a sustainable digital business model.”
