7 top tips to optimise circulation profitability
Is your circulation (newstrade and subs) as profitable as it could be? Have digital subs compensated for print declines? What can be done to grow circulation revenue and profitability?
While new revenue streams evolve, we need to ensure that our current circulation streams are running efficiently. There are still ways to both save cost and grow revenues significantly with a ‘publishing for profit’ mentality and a willingness to question some established practices. These changes can also support the new revenue streams as they come online to create an integrated profitable foundation to build on while also bridging the gap as these areas are fully developed.
In this webinar, presented by Warners Group Publications’ Keiron Jefferies, we will cover 7 ways to optimise current circulation profitability and identify some common costly pitfalls with the aim of supporting a profitable circulation evolution.
In this webinar, you will learn:
- Profit vs sales… or both?
- That traditional approaches may be doing more harm than good
- It’s not all about saving costs
- An integrated approach gives benefits greater than the sum of its parts
- Publishing for Profit – where’s the money?
- Confidence is key – in both your content and its value to consumers
Who should attend: Specialist & independent publishers, circulation & subscription management, product & brand management, digital product managers, business development managers, brand marketers and anyone with an interest in optimising circulation profitability.
This webinar was broadcast on 2.30-3pm (BST), Tuesday 15 October 2024
Presenter: Keiron Jefferies
With 35+ years of magazine experience working across wholesale, distribution and publishing and working on titles ranging from 400 – 400,000 sales, Keiron has worked with many titles with a myriad of different objectives and plans to achieve them. He enjoys data and analysis – learning from activity that’s taken place and looking to propose and test new activity to increase sales, revenue and profitability. This includes the more recent circulation streams and opportunities that improved technology is offering but always with an eye on protecting and growing existing profitability while helping to develop and integrate newer, profitable, streams as they become established.
Moderator: James Evelegh
James Evelegh has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: Warners Group Publications
For over 35 years, Warners Group Publications has been delivering an effective bespoke ‘Total Circulation’ service to support specialist and independent publishers dealing with the challenges posed by the industry. We recognise the importance of a strategy that brings all the circulation channels together – ‘Total Circulation’. The best results are obtained when newstrade, subscription and digital edition strategies are interlinked, utilising the strengths of each to support your customers’ experience, engagement and retention.
We provide services across all the main circulation revenue streams so can support publishers with an integrated approach across newstrade distribution, subscription and membership management, digital editions and marketing, fulfilment, print, production, advertising services and more.
