Events Special - Q&A
Ask the experts!
We have a panel of 8 experts ready to answer your questions about events.
For many publishers, not having a suite of events for each of their publishing brands would now be inconceivable.
Your hard won, loyal customers trust you and want to spend their money with you, so not putting on events for them is effectively leaving money on the table.
Events come in all shapes and sizes, in person, online and hybrid. But… putting on an event requires a different set of skills which might not be second nature to most publishers.
Therefore, it’s important to work out what constitutes best practice and to bake that into your approach.
That is the purpose of this webinar – to give you the chance to hear from leading events experts and ask them questions.
Each of our experts has already written a short article for InPublishing magazine. You can access these here. We recommend you have a read through these excellent pieces ahead of the webinar.
This webinar was broadcast on 2.30-3.30pm (GMT), Wednesday 13 November 2024
Presenter: Panelists (with the title of their article in brackets):
- Lenka Booker, strategy & transformation director at Air Business (Best practice: Logistics)
- Rachael Bosshardt, event director (food & festivals) at Immediate Live (Staging a successful consumer show)
- Steve Russell, client services director at Fusion (Best practice: Registration / Ticketing)
- Tim Willoughby, managing director of MA Exhibitions (Staging a successful trade show)
- Mark Sullivan, business development director at gther (Best practice: Audience / Community)
- Simone Broadhurst, group event director at emap (Staging a successful conference)
- John Cheney, CEO & founder of Workbooks CRM (Best practice: Sales / Sponsorship)
- Charlotte Mann, head of events at TTG Media (Staging a successful awards)
Moderator: James Evelegh
James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: InPublishing
InPublishing serves the UK news, consumer and B2B media sectors with news, comment, in-depth features and analysis, through its bi-monthly magazine and weekly e-newsletter (both sent free to registered readers in the UK and rest of the world), annual Publishing Partners Guide, website and webinars.
