How publishers can generate ROI from community
Online communities are a hot topic right now, especially in B2B media.
But how can community really deliver value and ROI for media businesses?
How do you do it well?
What's required to make community work for you?
Gregor Young, COO at Guild and former marketing technology director at the Financial Times, shares practical insights and tips on how communities can add value to B2B media propositions.
In this webinar, you will learn:
- What’s the strategic value for publishers in building these communities?
- How do you resource community?
- Where does community fit in your audience engagement approach?
- How do you monetise communities in B2B and generate ROI?
- 10 top tips – the success factors in building engaged communities
Who should attend the webinar: Chief executives and senior management primarily at B2B publishers but also at consumer and news media publishers that are trying to build community engagement; plus executives from any area of the publishing business with a direct interest in driving community, including marketing, events, editorial, audience insight, business development / sales and product development.
This webinar was broadcast on 2.30-3.00pm (BST), Tuesday 24 May 2022
Presenter: Gregor Young
Gregor Young is COO at Guild, a platform for professional communities and networking. Gregor is a product leader with over 15 years’ experience from start-up to top-tier brands such as Financial Times, Channel 4 and BT Group.
Moderator: James Evelegh
James Evelegh has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: Guild
Guild is a platform for professional communities and networking. Publishers using Guild for communities include William Reed Business Media, Pageant Media, Incisive Media, Haymarket, Faversham House, Centaur Media, PEI and others.
- Easy to use and mobile-first, like a consumer messaging app, but purpose-built for professionals and businesses. Ad free, privacy by design, custom-branded, with admin and analytics. API for integration with other systems.
- Elegant user experience: simple, elegant design; mobile-first; service and support; custom branding
- High levels of professional conduct: moderation features; professional profiles so users are `present`, accountable and can connect with others
- Data protection: GDPR compliant; full analytics; you control your data
