This accreditation demonstrates PwC’s ability to bring together industry standard census and research data to provide a net audience figure across platforms.
Total Audience certification is the first hybrid offer from ABC and has been developed specifically for the Business Media market to bring industry standards and transparency to valuable audience data. It allows Business Media owners to showcase the net number of individuals who consume their branded content via any combination of content-hosting platforms.
ABC worked in collaboration with experts from across the industry, including PricewaterhouseCoopers LLP (PwC) and the PPA to develop Total Audience certification, which has been endorsed by the wider industry, including business media owners’, advertisers and media agencies.
Sam Tomlinson, Director, assurance of PwC comments: "An understanding of cross-platform audience reach is critical for any advertiser. We enjoyed working with ABC and industry representatives in developing this important industry standard and are now delighted to be confirmed as an ABC Associate authorised to perform the multi-platform data integration."
Jan Pitt, Group Executive Director Client Services at ABC comments: “I am delighted to welcome PwC as ABC’s first Data Integration Associate. In achieving ABC accreditation PwC have demonstrated both their expertise and commitment to working to industry agreed standards on behalf of the Business Media sector."
About ABC
ABC says: “ABC is governed by the media industry, for the media industry and is expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.
The ABC Board consists of media owners, media agencies, advertisers and trade body members – with 25 per cent of the Board representing the digital sector. The Board makes strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standards Group.
ABC was established in the UK in 1931 and is a founder member of the International Federation of ABCs (IFABC), of which ABC CEO Jerry Wright is President. ABC’s digital arm was established in 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works to deliver common international standards for measuring digital reach, engagement and loyalty, as well as creating common standards for good practice throughout the industry."
