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Acast announces ad sales agreement

Acast announces a further ad sales agreement with The New York Times — including “This American Life” and “Serial”.

Acast announces ad sales agreement
Joe Copeman: “Advertisers in the U.K. can now buy space across an unbeatable package of The New York Times’s podcasts, including giants of the game in Ira Glass and Sarah Koenig — whose voices people immediately associate with hit shows.” Photograph: Juja Han on Unsplash

Following a start to its ad sales deal monetising “The Daily” from The New York Times in the U.K., Acast have announced that they will be monetising more of The New York Times Company’s podcasts within the U.K. — including “This American Life,” and “Serial” podcasts.

While the ad sales agreement only began last month, The New York Times is further tapping into Acast’s experience in the marketplace and opening up more of its podcast inventory within the U.K, says the company.

Speaking of the podcasts, the company continued, hosted by Ira Glass, “This American Life” is a long-running weekly public radio show that takes one key theme impacting society today — including politics, science, culture and much more — and tells it through the words of people who were there. In 2020, The New York Times struck a strategic alliance with “This American Life,” including ad sales representation.

“Serial” is an investigative journalism podcast hosted by Sarah Koenig. U.K. advertisers will now be able to access all three seasons of “Serial,” plus additional shows from Serial Productions including “Nice White Parents” and “The Trojan Horse Affair,” the company added.

Joe Copeman, SVP of Global Sales, Acast: “Advertisers in the U.K. can now buy space across an unbeatable package of The New York Times’s podcasts, including giants of the game in Ira Glass and Sarah Koenig — whose voices people immediately associate with hit shows. By adding these to The Daily, buyers can now access more than 500,000 weekly listeners in the U.K.”

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