Brand Metrics, a global brand lift measurement technology company, has declared a new era in interactivity and measurement in CTV as it raises the curtain on fully operational, SDK-less interactive formats and pause-ad capabilities.
The company says already in use with Tier 1 publishers, and showcased this month at CES, an annual tech trade show in Las Vegas, the innovation positions Brand Metrics as one of the few measurement vendors able to deliver interactive surveys on CTV without the need for an in-app SDK.
According to Brand Metrics key highlights of its new technology include:
- SDK-less formats - allowing publishers to deploy interactive formats without integration hurdles
- Pause-ad measurement - unlocking new monetisation and engagement opportunities
- Interactive surveys on CTV - delivered seamlessly, without SDK dependencies
- Tier 1 partner adoption - proof of real-world implementation, not speculative tech
Alysha Dino, VP, global CTV revenue, Brand Metrics, said: “CES is about showing what’s real and ready today. Our SDK-less formats and pause ad measurement aren’t concepts - they’re live, operational, and already delivering value for Tier 1 publishers. This is the signal that interactivity and measurement on CTV are no longer optional - they’re here, and they’re scalable.”
Robby Kraai, head of CTV, Brand Metrics, said: “Removing the SDK requirement is a game-changer. It eliminates friction for publishers and accelerates adoption of interactive formats. We’re proving that measurement innovation can be both technically elegant and commercially impactful.”
Anders Lithner, CEO, Brand Metrics, added: “Winning Best CTV Ad Tech Innovation in Europe was a validation of our ground-breaking work. CES is where we show the global industry that interactive CTV measurement is not just possible - it’s practical, proven, and ready to scale.”
You can find out more about Brand Metrics in our Publishing Services Directory.
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