Bloomberg Media continues its Get the Money Side of the Story consumer marketing campaign for Bloomberg.com and the Bloomberg app, with new creative in out-of-home (OOH), video, audio, digital, print and social media placements across the US, UK and Canada.
New York’s Moynihan Train Hall and London’s Bank Station are two prime locations for the OOH plan, added Bloomberg Media, and it will also show up across a number of additional locations in those cities as well as Toronto, Boston and Washington, D.C. Commuters see new animated executions that connect to Bloomberg’s clear business angle for its readers, viewers and listeners.
“The first wave of the campaign put a sharp focus on the idea that money touches everything, everywhere and Bloomberg follows it,” said Lily Cloake, global head of subscription marketing & sales, Bloomberg Media. “The results showed that it resonated, so we’re continuing to put it in front of people in the locations that matter – for business leaders on the move, trying to make sense of what’s happening with their money at work and at home.”
This continues Bloomberg Media’s collaboration with Wieden+Kennedy London on the creative, as well as Hearts United, an Omnicom Media agency on the global media plan. In addition to Bloomberg’s owned cross-platform channels – video, audio, web, app, newsletters – the plan also includes connected TV and streaming (including YouTube TV) and YouTube, which will run the original :30 hero spot. The audio assets will feature on Spotify, paid social across Meta, Reddit, LinkedIn and TikTok, and other high-impact display ads.
The “Get the Money Side of the Story” campaign’s first wave, launched in April 2026 and drove a 35% relative lift in familiarity, a 42% relative lift in consideration and a 46% relative lift in subscription intent, says the publisher. Over the same period, Bloomberg Media saw a 10% year-over-year growth in subscription revenue. Bloomberg Media says it now reaches more than 740,000 active subscribers.
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