As audio-led storytelling becomes a bigger part of everyday life, Stylist has announced it is launching its latest digital mini-mag as a listenable edition, created in partnership with Audible.
Available now in the Stylist app, the Audible digital issue brings Stylist’s editorial voice to a flexible format designed for the way audiences are consuming stories now, says the publisher. Whether listeners are commuting, walking, cooking, relaxing at home or taking five minutes for themselves, the listenable mini-mag is built to meet them in the moments where audio feels effortless.
The launch responds to continued growth in the UK audiobook market and the rising role of audio in everyday wellbeing routines. Audiobooks offer a simple way to unwind, reduce stress, support relaxation and create small pockets of calm within busy days, while also giving audiences a convenient way to stay connected to stories, ideas and inspiration.
Felicity Thistlethwaite, head of digital, said: “This partnership with Audible gives us an exciting opportunity to bring Stylist’s storytelling to audiences in a fresh, flexible format. As audio becomes an increasingly important part of everyday routines, the listenable digital mini-mag helps us meet our audience wherever they are while showcasing the strength of our commercial product offering to partners and clients.”
Stylist says the campaign will be supported across its owned channels, with activity designed to drive listens, app engagement and awareness of the wider commercial partnership. For audiences, it offers a new way to experience Stylist’s editorial world; for commercial partners, it demonstrates how branded storytelling can be delivered through audience-first formats that reflect changing media habits.
As more people turn to audio to fit content into their daily routines, the Audible digital issue brings together the reach and relevance of Stylist with Audible’s association with immersive listening, the publisher continued. The result is a timely launch shaped around how audiences are discovering, enjoying and making time for stories today.
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
