Business Insider Advertising says the initiative comes after the company's return to Business Insider with a renewed focus on business, technology and innovation.
Business Insider's advertising team welcomes a new website for partners, digital out-of-home advertisements across the Financial District in New York City, a strategic trade campaign and in-house advertisements throughout Business Insider's website globally, added the company. The campaign features the tagline: Business journalism doesn't have to be boring. Neither do your ads.
"Everything we do at Business Insider revolves around putting people first, and this is no different," said Chief Revenue Officer, Maggie Milnamow. "Our person-first approach to connecting brands with our ambitious, optimistic audience really makes a difference and moves the needle."
The campaign follows a year of innovation at Business Insider, the company continued. In early 2024, the advertising team says it unveiled its new AI-powered emotional targeting tool, SÁGA reACT, designed to connect brands with what resonates most with readers. Business Insider also launched a smart paywall that reaches engaged readers at the most impactful time.
"Our advertising campaign is all about providing clarity to our partners. Business Insider Advertising's new identity and strengthened focus underpin our mission to help brands break through the clutter. We're not settling for the status quo, nor should our partners," said SVP Global Marketing & Studios, Hannah Diddams.
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