This will be Cyclist’s third international licence since its launch in 2012, with one in Australia in 2013, and also Germany earlier this year.
Cycling is already an integral part of life in the UK and the West, but in many other parts of the world this popular past time is only just taking off. Spotting the growing trend in Turkey, Alkem Organization has created a partnership with Dennis to launch what will be the first printed magazine about cycling in the country.
Since its launch in the UK Cyclist has won an impressive 10 awards, and the team are confident this success will be continued into this new territory, says Dennis Publishing.
The magazine will feature the same type of content as the UK version, such as where the best rides are, what the best kit is but also act as a bridge between the readers and a host of advertisers such as food, clothing, coffee and tourism – all things that go hand in hand with the cycling lifestyle.
Tufan Sagnak, Publisher at Alkem Organization said: “Much like Cyclist has done in the UK the Turkish edition of the magazine will cater to all branches of the sport, from racing to urban life, and the best clothing to wear to what coffee best fuels your ride, Cyclist Turkey will have it. We are delighted to be bringing Cyclist to the people of Turkey, and enabling current enthusiasts to indulge their passion, and hopefully introducing a whole new audience to the sport.”
Ian Bedwell, Licencing Director at Dennis said: “We are always pleased to sign new licence partners to the business at Dennis Publishing but particularly so for Cyclist. Having only been launched in late 2012 and now being the first road cycling title to be launched in Turkey gives us tremendous confidence in the title and its potential for further international growth. The team at ALKEM Organization are passionate about the title, the sport and above all about publishing a quality title for the Turkish market. I am confident this will be among a number of announcements about Cyclist in 2015 concerning new international editions.”
Cyclist Turkey will be a monthly title, with the first edition hitting the newsstand in March and will be priced at 9.50 Turkish Liras (TL).
