This is the first licence for the quarterly title since its launch in July 2017. The Thailand edition will be published by licensing partner 2000 Publishing & Media Co.
The magazine covers everything to do with Ferrari: the road cars and the race cars, past and present, plus the designers, engineers and drivers who have created the Ferrari legend. Each issue contains road tests of the latest models, epic drive stories, track tests of iconic racers, tales from the past, and interviews with the leading personalities in the Ferrari world, says Dennis.
2000 Publishing & Media Co currently publish BMW Car Magazine and GT Porsche Magazine. The launch of Enzo will further expand their presence in the supercar market.
Carlotta Serantoni, Senior Licensing Manager at Dennis, said: “Ferrari is the world’s most famous and glamorous motoring marque, and with the classic Ferrari market experiencing astonishing growth in recent years, there is a big demand for a high-end, beautifully produced magazine that’s dedicated to the brand. We’re delighted to have partnered with 2000 Publishing & Media Co. to launch in Thailand. They are leaders in the luxury car market, so Enzo is a perfect fit for them.”
Worawut Bhirombhakdi, Enzo Thailand Magazine’s editor, said: “Ferrari as a brand is all about passion.”
Enzo Thailand launched on 30th November with a cover price of 180 Baht, a pagination of 150 pages and a print run of 3,000 copies.