The AOP Commercial Committee is focused on unifying publishers to pool knowledge and expertise in exploring common issues and opportunities particularly through project groups in emerging areas of commercial focus such as data, video, mobile and engagement.
Jamie (pictured) is to take over the role from James Brown, Telegraph GM Digital Advertising and will be supported by Sam Finlay, IPC Head of Digital Advertising as Vice Chairman, providing senior support on the AOP’s Commercial committee to ensure Premium Publisher’s commercial interests are best represented.
Jamie Lambate said: “I will bring a consolidated voice on key issues, and not be afraid to challenge the accepted might of the media land. I will refocus on what makes us special – the role of premium and content in everything we do – and with that how we can make money from it. The polarisation between content marketing and cheap network display is happening exponentially. What the AOP can do to ensure we play at the former and more lucrative of those 2 poles? I’d like to be part of that.”
