ELLE UK's Facebook site, which has 407,839 fans including Victoria Beckham and Jessie J, has surpassed all other UK women’s magazines including British Vogue (249,304 likes), Glamour (111,828 likes) and Marie Claire UK (45,574 likes), says Hearst.
Year on year referrals from Facebook – which has over 1 billion users – to ELLEuk.com have increased 180%; unique users are up by 220% and page impressions have risen 169%.
According to a report by Press Gazette published last year, ELLE UK is also the only women’s magazine to feature in the top 10 most liked UK publications on Facebook – which includes the Financial Times, the Economist and The Guardian.
This milestone has, say the publishers, further cemented ELLE UK’s status as the most digitally innovative luxury fashion magazine in the UK market place. It also highlights the brand’s ability to connect with audiences and deliver enhanced editorial content across multi-platforms. The most liked postings on ELLE’s Facebook site include fashion and accessories From The ELLE Fashion Cupboard and celebrity news.
Facebook is one of several ELLE UK destinations for leading daily fashion, shopping and celebrity style news and trends. ELLE Magazine reaches 789,000 readers while its website has over 3.7 million monthly PI’s. ELLE also has 397,912 Twitter followers.
ELLE has increased its Facebook followers through tactical marketing, cross-platform activity and the “clever enhancement” of editorial content across online, print and social media.
ELLE also says it has revolutionary plans for its Facebook site which it will announce later this year.
ELLE first cemented its reputation as a leader in digital innovation in 2012 when it made national and international headlines by successfully harnessing social media to generate excitement for the historic Olympic celebration July issue, featuring David Beckham as its first solo male cover star in 27 years, before it even hit the newsstands.
ELLE also created headlines by announcing Kristen Stewart as the star of its June issue via Twitter with the hashtag #KristenELLE trending worldwide. The multi-platform initiative across Facebook and Twitter generated so much excitement that ELLEuk.com had the highest site traffic figure in over two years and magazine subscriptions doubled as readers signed up for Kristen Stewart’s special subscriber’s issue.
In September, ELLE also launched a dedicated new optimised mobile site.
ELLE UK’s Editor-in-chief, Lorraine Candy, says: “Once again, ELLE has proven itself to be the most digitally innovative luxury fashion magazine in the UK market place with this fantastic Facebook achievement.”
ELLE Group Publishing Director, Meribeth Parker says: “Ensuring that our brand is truly 360 – providing content to audiences wherever they are and in any format they want it – is key to ELLE and powerful social media tools like Facebook mean we can do this quickly, efficiently and creatively.”
