Streamlined access to Nielsen Online Campaign Ratings reporting will be made available through Evolve Media’s in-house video platform, SpringBoard Video - thus making Evolve Media the first publisher in the digital space to integrate Nielsen Online Campaign Ratings analytics on native video, says the company.
While the SpringBoard Social DashBoard has always tracked paid-verses-earned views, social sharing, engagement, mobile views, and geographical information, integrating Nielsen Online Campaign Ratings reporting now offers Evolve Media clients robust audience breakdown for its video content. Using a combination of data sources and methodological innovation, Nielsen Online Campaign Ratings allows for direct in flight demographic feedback.
Aside from the Social Dashboard, Nielsen Online Campaign Ratings will measure Evolve Media’s full suite of native video offerings, including the 3D Out-of-Player product, which upgrades existing long-form native video assets with an eye-catching “3D” layer. Inspiration behind this unit, which is often featured within editorial content, was drawn from Evolve Media’s successful destructive ad campaigns. Other features include the in-banner social video player, a feature that offers a click-to-play in-banner solution that fully leverages SpringBoard Social Dashboard with Nielsen Online Campaign Ratings support.
The Nielsen Online Campaign Ratings data is being offered to Evolve Media’s clients as an added value on native video campaigns sold through Evolve Media, as well as its premium publishing brands, TotallyHer Media and CraveOnline Media. The use of Nielsen Online Campaign Ratings reporting also extends to Evolve Media’s international offices, including Canada, the United Kingdom, and Australia.
“We are excited to work with Evolve Media, providing clients with valuable insight into native video. By using Nielsen Online Campaign Ratings to pinpoint the demographic consuming video campaigns, Evolve Media will be able to demonstrate the distinct benefits digital media publishers bring to their advertiser and agency customers,” says Andrew Feigenson, SVP Digital Client Services, of Nielsen.
“When it comes to content performance, Evolve Media’s SpringBoard Video platform has always been able to answer ‘the what, the how, the where, and the why’- but by integrating Nielsen Online Campaign Ratings into our platform, we are finally able to provide the all-important ‘who,’” says Fabien Ricard, Vice President of Operations for SpringBoard Video.
“Social video is usually targeted towards a very specific demographic - yet by the end of the flight, we sometimes learn that it was heavily consumed by a completely different audience than intended. Regardless of its origin, we strongly believe that every view counts. For this reason, we are proud and excited to be the first publisher to share this valuable market research with our social video clients in such an integrated, value-added manner.”
