Forbes last week announced ForbesPredict, it says a first-of-its-kind prediction platform. ForbesPredict will enable audiences to predict outcomes, follow a news story as it evolves in real-time and see how their expectations compete with others' predictive powers.
The current reliance on traffic and clicks as a measure of impact is becoming obsolete, added Forbes. The media industry is embracing audience engagement and loyalty as the new standards for success. ForbesPredict will enable Forbes to focus on true audience loyalty - making Forbes a daily destination for its audience to share their expectations for the future.
“AI is fundamentally changing how people access information, and that shift is already starkly visible in publisher's traffic,” said Nina Gould, Chief Innovation Officer at Forbes. “Our response isn’t to chase scale, but to deepen engagement. ForbesPredict gives our audience a reason to return, participate and invest their thinking — not just consume headlines.”
Fobes says ForbesPredict represents the company's answer to a question every publisher is asking: how do you shift from scale to true audience loyalty?
Sherry Phillips, CEO, Forbes said: “With ForbesPredict, we’re deepening our connection to our audiences and moving from scale to engagement and loyalty. We also think it will help to keep our newsroom informed of what our audiences are thinking on topics we cover, and we’re excited to see how that informs our storytelling.”
ForbesPredict invites readers to predict outcomes on the stories Forbes covers. Predictions are aggregated in real time to show the collective view. There's no money at stake; users build reputation through accuracy, creating a track record that compounds over time.
Forbes says unlike real-money prediction market platforms, ForbesPredict is built for readers, not traders. There's no wagering, no leverage, no regulatory burden.
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