FT Strategies, a specialist media consultancy from the Financial Times, has launched NewsCaaS, an end-to-end content service developed in partnership with AI platform Noah Wire Services and editorial consultancy HBM Advisory.
FT Strategies says NewsCaaS helps organisations deliver trusted, specialist content at speed and scale. It combines automation, editorial expertise and strategic planning to identify high-potential topics, gather insights from thousands of sources, and produce fact-checked, human-edited content.
NewsCaaS combines the strengths of each partner to deliver a fully managed content solution, continued the company. FT Strategies says it defines the strategic opportunity, audience priorities and monetisation model. NoahWire’s AI engine scans over 500,000 global sources to surface timely, relevant content. HBM Advisory provides editorial oversight, with editors verifying and refining each article to meet brand and audience standards.
The final content is published across websites, newsletters and other platforms, with ongoing performance monitoring and optimisation included as part of the service, added FT Strategies.
FT Strategies Director Adriana Whiteley said: “Too many organisations start with content creation before they’ve clarified their goals, audiences or performance benchmarks. NewsCaaS changes that. We begin by asking the right strategic questions – and then deliver the content needed to achieve results.”
Noah Wire Co-Founder Ivan Massow added: “NewsCaaS delivers the best of both worlds – the speed and scale of AI, the judgment of experienced editors from HBM Advisory, and the strategic depth of knowledge from FT Strategies.”
You can find out more about FT Strategies in our Publishing Services Directory.
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