FT Strategies
At FT Strategies, we work with media organisations globally, helping them to address strategic challenges, find new commercial opportunities and drive business growth.
We have helped hundreds of media organisations globally with corporate strategy, commercial growth, operational transformation and AI, technology & data — all connected by a central objective to deliver sustainable growth and profitability.
Unlike traditional consultancies, our team is a blend of media industry practitioners and strategy consultants. We leverage the experience of the Financial Times and the 800+ media organisations we have worked with globally to deliver something uniquely valuable.
We always measure our success based on client impact, and that is why we are proud to have helped organisations quadruple subscription revenue, reorganise newsrooms and harness the power of AI.
Whatever your challenge, FT Strategies can help you move forward, faster.
How FT Strategies can help
- Corporate strategy: Develop and execute a corporate strategy that delivers a sustainable future for your organisation.
- Commercial growth: Grow your audience, revenue and profitability by benefitting from tried and tested strategies and tactics.
- Operational transformation: Transform the way you work and are organised to build a more efficient, profitable organisation.
- AI, technology & data: Build the data, AI and technological capabilities required to drive innovation and growth.
What our clients have to say:
“FT Strategies was asked to help us identify future options for one of our products in the face of rapidly changing audience and content habits. The team rapidly got up to speed with the performance of the product and proposed a range of options, drawing on case studies and benchmarks to quantify the outcomes. FT Strategies’ recommendations informed our management team’s final decision which was then ratified by our Board.”
Head of Corporate Development, Mediacorp
“This has been a powerful piece of work in what has been a turbulent time. I can’t believe how much you did in five weeks. We all appreciate the hard work, sacrifice and flexibility.”
Marketing Officer, EL PAÍS
“The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.”
Head of Consumer Marketing, The Independent
