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Future appoints Andy Rice

Future has appointed Andy Rice to the role of Head of Sport, Outdoor & Auto, with a brief to develop the UK and global reach, engagement and commercial potential of the portfolio.

Reporting directly to Future CEO Mark Wood, Andy (pictured) will set and drive the next phase of strategic development for what is a key strategic portfolio within Future. The division houses brands such as Cyclingnews, BikeRadar, Cycling Plus, Procycling, Mountain Biking UK, What Mountain Bike, Triathlon Plus, Fast Bike and Fast Car.

Andy was previously Commercial Managing Director of Press Association Sport, one of the leading international sports content providers, delivering dedicated coverage of more than 40 sports worldwide. In a media career spanning over 25 years, he has held senior management roles at Archant and SportBusiness International Group. 

Mark says: “Andy brings a wealth of experience of sports content management to Future. He will help us drive forward our existing Sports and Auto portfolio and will lead the way in taking Future into entirely new sport verticals.”

Andy adds: “PA Sport and Future’s recent collaboration illustrated to me the number of exciting opportunities which exist by combining Future's market-leading technology and digital marketing experience with unexploited content from various different sources. I look forward to working with the talented team at Future to continue to push the boundaries of digital publishing.”

Andy will take up the new role in February.

According to Future, the company is the world’s number one cycling publisher. BikeRadar is the global number one go-to website for product reviews, and in the last year has taken its US operation into a higher gear, passing 2.5 million unique users monthly. Meanwhile Cyclingnews achieved record growth last year, now reaching over 2.9 million unique users per month. Cyclingnews delivered a staggering 3 million page views in a single day as Bradley Wiggins ruled the mountain stage of the Tour de France last summer, and has delivered over half a billion page views across 2012.  

Meanwhile, continues Future, last May they launched its first iPad-only weekly cycling brand – CyclingNews HD – provides a must-have weekly package for all followers of international road racing. Including an essential summary of the weekly road racing news, CyclingNews HD also provides comprehensive analysis and comment from the experts, the sharpest photography of key events and riders, event previews, and the latest team-by-team news.