Goodhousekeepingtravel.co.uk is the first travel website from Hearst Magazines UK, providing guided global holidays, tailored to its intrepid female audience, which can be bought online.
The new user-friendly site is, say the publishers, a unique one-stop shop allowing its target readers to search for their dream holiday by price, popularity or by GH Recommends, as well as browsing handpicked weekend breaks and the most popular offers, before securely booking on the Good Housekeeping Travel Shop.
The easy to navigate site also harnesses the editorial quality, trust and authority of Good Housekeeping by delivering brilliantly-readable, travel features and information. It launches with GH’s award-winning Travel Writer David Wickers’ expert guides to ‘Autumn Treats’ and ‘Six of the Best: Cruising Rivers’, as well as ‘My Favourite Places’ by Good Housekeeping Editorial Director Lindsay Nicholson.
Alongside the experience of travel partners Newmarket Holidays, Riviera Travel and Travel Editions, the website makes clever use of content and is uniquely placed to provide Good Housekeeping readers with fantastic quality holidays at very competitive prices.
The site is also being developed to include an interactive functionality allowing readers to upload their holiday reviews and personal holiday snaps.
Travel is a key brand pillar for Good Housekeeping with GH Direct successfully providing the very latest hotel breaks, rural escapes and worldwide tours each month. In the last year, readers booked more than 2,000 holidays through Good Housekeeping, with the majority returning to sample exotic destinations such as Cambodia and Vietnam.
Goodhousekeepingtravel.co.uk is part of the brand’s ongoing multi-platform development which already includes a travel size edition, the Good Housekeeping Institute, standalone cookery books, Good Ideas and licensed products. Adding the new travel site to its portfolio means Good Housekeeping now offers an even more diverse range of innovative opportunities for advertisers to engage with their target audiences across all GH brand extensions.
The launch is supported by cross promotional activity across Hearst Magazines UK’s print and digital properties as well as dedicated social media platforms including Facebook and Twitter.
Good Housekeeping Editorial Director Lindsay Nicholson says, “I’m delighted to bring our readers a new, convenient and trusted way to book the holiday of their dreams. With expert editorial advice and recommendations from the Good Housekeeping team and the very latest offers from our experienced travel partners, we are providing our globetrotting readers a unique holiday experience that caters for all their needs.”
Publishing Director, Lifestyle Group, Judith Secombe says, “As the UK’s leading women’s lifestyle magazine and consumer champion, Good Housekeeping is committed to providing readers with the very best advice at their fingertips. It is an exciting time for Good Housekeeping with a number of product developments in the pipeline and launching goodhousekeepingtravel.co.uk is a natural step for us to grow as a truly multi-media brand, as well as continuing to offer our commercial partners competitive cross-platform solutions.”
