Getting subscribers to renew requires efficient systems and data analysis capabilities, timely and targeted marketing communications and company-wide commitment to delivering the content that subscribers want in the way they want it.
In this special, subs experts – both publisher and supplier – share their thoughts on best practice and successful strategies.
Our contributors will be taking part in a Q&A webinar on Tuesday, 12th May. Click here for more information and to register.
The articles:
- Our subs retention strategy: Newsquest, by Susanne Kinnaird, head of digital reader revenue
- Data & segmentation, by Will Perkins, account director at CDS Global
- Our subs retention strategy: Our Media, by Rosa Sherwood, head of CRM, engagement and loyalty
- Cancel-save strategy, by Mike Halstead, managing director of HH&S
- Customer service, by Claire Ruzicka, head of customer experience at Air Business Subscriptions
- Our subs retention strategy: New Scientist, by Emma Robinson, head of customer experience
- Our subs retention strategy: William Reed, by Tracy Larner, subscriptions director
- Renewal pricing, by Andy Burden, founder of Substribe
