The programme will include the themes of AI in action, data democratisation and engaging with the customer, and is designed to equip participants from various business functions with advanced, industry-relevant data capabilities.
The Data Academy will support Hearst UK’s ongoing journey to understand and super-serve its valued audiences and clients, says the company.
The programme will include:
- The Data Fellowship: A 14-month course delivering best-in-class training in data analysis. Apprentices will master data analysis techniques as well as data science, Python and an introduction to machine learning
- AI for Business Value: A 13-month programme, which provides participants with the skills to identify business value gains that can be achieved through using AI, and execute ethical AI projects through best practices in stakeholder engagement and change management
Hearst UK, whose brands include Good Housekeeping, ELLE, Harper’s Bazaar, Country Living, Men’s Health, Women’s Health and Esquire, will run the initiative twice a year.
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