Global advertising technology business, Localstars and Iconic Newspapers, one of Ireland’s leading news publishers, have signed a new multi-platform display advertising deal whereby Iconic Newspapers will be using Localstars’ technologies and production services to power their display advertising services.
Iconic Newspapers is a leading Irish news media company with 13 news brands including Dundalk Democrat, The Echo and Leitrim Observer. It was formed in 2014 through the purchase of Johnston Press’ Irish titles.
Localstars was selected as a technology-first solution to operate its digital and print display advertising services due to their success helping publishers worldwide boost their digital growth with multi-format advertising, says the company. Localstars have extensive experience working with major publishers worldwide to drive digital sales.
Malcolm Denmark, CEO of Iconic Newspaper says, “This is an exciting time for Iconic Newspapers. We wanted a forward-looking advertising partner to help us maximize our print offering and grow our digital ad sales. We were impressed with Localstars’ track record in supporting publisher’s digital advertising growth and look forward to their technology and services playing a key role going forward.”
Chris Bunyan, Managing Director, Localstars says, “We are delighted to be working with Iconic Newspapers. They have an exciting and ambitious advertising strategy and we look forward to helping accelerate their plans with our range of multi-platform advertising solutions.”
