Responding to the Competition and Markets Authority's conduct requirement for Google Search published today, News Media Association chief executive Theo Bamber said: “UK news publishers produce some of the most valuable content in the world, but until now dominant platforms like Google have been allowed to dictate the terms of how that content is used. The legally enforceable Conduct Requirements for Google Search published today are a significant step towards levelling the playing field and building a fair, transparent digital economy where premium content is properly respected and fairly compensated.
“Their success now relies on efficient implementation, robust enforcement and the ability to adapt and strengthen the rules if they are not working properly, in a fastmoving technological environment. It’s the job of the CMA to make this happen, but it needs strong and consistent political support. Only then will we see meaningful progress towards a system of fair and reasonable payment for publisher content which is crucial for the future of high-quality journalism.”
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