To mark the opening of the World Cup, Reach, Tesco Whoosh and EssenceMediaCom have worked together to have a bit of fun with the concept. The campaign uses paper folding art to turn a classic wallchart into a mini football pitch, plus football goals made with folding art.
According to Reach, other campaign details include:
- Cover wrap and 4-page insert, including the Whoosh pitch and Wall chart - on all of our National and Regional daily titles (eg. Mirror, Express, Daily Star, Manchester Evening News, Birmingham Mail, Liverpool Echo).
- Digital display to include app splash on June 11 across all 49 of our apps - eg. Mirror, Express, Manchester Evening News, Liverpool Echo.
- Hero print and app activity on June 11, digital activity across the rest of the tournament.
- Partnership with Tesco and EssenceMediacom
Interim CRO Maria Purcell: “Off the back of our successful Lunar New Year campaign with Tesco which also made the most of folding paper art, this time we’re having a little fun to mark the World Cup. The campaign brings together the best of print and digital for our Tesco Whoosh partnership and lets everyone in on some friendly competition during a time when every football fan is eager to join in with a wall chart.”
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