Created to serve the growing number of consumers drawn to the appeal of living an idyllic rural lifestyle, Country Home Ideas features 150 country-inspired recipes, decorating ideas and crafts to help users create their country dream. There are 80 simple and delicious recipes using easy-to-find ingredients from the field, hedgerow and kitchen garden, plus 30 homespun makes for crafters at every skill level. The app also features 40 inspirational decorating and style ideas that deliver timeless country looks for the home, says IPC.
The app was developed by a team led by Isobel McKenzie-Price, editorial director of housetohome and Ideal Home, who says: “Country Home Ideas allows us to tap into a growing global market drawn to the dream of a country lifestyle. It’s the first of many apps we’ll be launching from the Homes Group, and is just one element of our strategy to bring our expert homes content to every platform where interiors fans are looking for inspiration.”
The growing appetite for all things country is mirrored in the increasing sales of IPC Southbank’s Country Homes & Interiors title, which, according to IPC, is experiencing its highest ABC figure in eight years.
Country Homes & Interiors editor Rhoda Parry, who advised on the app’s content, says: “We are currently riding the high of an ongoing national obsession with ‘country’. Interiors trends are firmly back in the land of relaxed, comfortable and stylish – all the boxes ticked by a laid-back country look. Today's smart and savvy women want to reconnect with the simple pleasures of life – from cooking simple, seasonal food to enjoying the buzz and community of modern craft. All this adds up to the perfect time to launch a country-inspired app.”
The Homes Group digital presence includes: the website www.housetohome.co.uk; tablet editions of its leading homes brands - including Country Homes & Interiors, Ideal Home, Homes & Gardens, Livingetc, 25 Beautiful Homes and Beautiful Kitchens – in addition to nine successful blogs, including GirlAboutTech and Room Envy.
The Country Home Ideas iPad app is priced at £2.99 and is now available for download from the iTunes App store.
