Kennedy Publishing says Hot Wheels magazine aims to extend the action and excitement of the Hot Wheels world onto the page, through a variety of activities including makes, puzzles and a Hot Wheels Let’s Race comic in every issue. The launch follows two successful one-shot issues of Everything Hot Wheels.
Hot Wheels magazine features fan-favourite cars throughout on posters, in themed crafts and recipes, puzzles and colouring, added the publisher. Power Profiles put the spotlight on two cars each issue and come with a card to cut out and collect. Each issue will include covermounts for readers to carry the Hot Wheels thrills off the page, Kennedy Publishing continued.
“Our longstanding partnership with Mattel already includes five successful children’s magazines so we’re delighted to be adding Hot Wheels to the roster,” says Licensor Director Sophie Rowlands. “Now is certainly the time to be onboard with the brand, with a brilliant new Netflix animation and a live-action movie in the works. We’ve secured impressive retail listings which, combined with engaging activities and exciting gifts, will ensure the magazine is a racing success for all fans to enjoy.”
"Kennedy Publishing are such incredible partners for us here at Mattel, which is why we are so excited to collaborate with them again, this time on the launch of Hot Wheels magazine,” says Mattel EMEA Head of Publishing Claudia Lucarella. “This new publication offers fans a unique way to experience the thrill and creativity of Hot Wheels off the track and on the page. With engaging activities, exclusive content, and exciting covermounts, Hot Wheels magazine is set to ignite the imaginations of budding car enthusiasts."
The first issue is on sale 24th July 2024, with new issues every 4 weeks, and will be available at all key retailers for £5.99.
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