Latest PAMCo data released

Today sees the release of PAMCo 4 2022. This data shows that 91% of British adults consume newsbrand or magazine media content across a month.

According to the data, national news brands reach 46 million people every month during unprecedented times. The data also reveals the following:

• 27 million people a day and 41 million people a week consume national news brands to keep up with a rapidly changing world.
• News brands reach more young people than Snapchat and TikTok per month.

The findings come from the latest PAMCo data release, covering an unprecedented period in the country’s history, when news brands reported on everything from footballing glory and heartbreak, a cost-of-living crisis sparked by a horrific war in Ukraine, the downfall of Boris Johnson’s premiership, as well as Queen Elizabeth II’s Platinum Jubilee and the mourning of her death.

Speaking about the data, Newsworks CEO Jo Allan said: “In a time unlike any other in recent memory, news brands have been central to the national conversation during moments of both celebration and hardship.

“Whether they’ve followed sporting triumphs, royal commemorations or the latest political updates, millions have flocked to news publishers for quality, trusted information on the news and events that matter to them.”

News brand audiences continue to become more digital as publishers’ online offerings develop. Increasing numbers are accessing news brands on their phones and tablets: publishers’ mobile content now reaches 20 million people daily, which is 94% of the daily digital audience.

Younger, digitally native audiences also rely on news brands for trusted information in a crowded attention marketplace, they added. With a total of 14 million readers aged 15-34 across print and online, publishers reach six million more than Snapchat and five million more than TikTok.

Allan added: “The latest digital findings demonstrate news brands’ growing versatility to meet readers wherever they access content.

“As misinformation continues to spread at an alarming rate, it’s encouraging to see the demand for reliable journalism online remain strong.”