The move is designed to create a new and exciting experience for readers and to offer even better cross-media solutions for commercial partners.
The mid-market leader's popular supplement will run a ‘mini-fitness’ special on January 27th that will contain a wealth of fresh features and the usual great reviews of the latest innovations, music and events, says the Mail on Sunday.
In order to get the most of out of Live's extra digital content, readers will be invited to download a content reader app from Google Play or the App Store.
By hovering their mobile phones over all the images, Live readers will be able to connect with the digital watermarks embedded in all editorial and commercial images, taking them on a much deeper journey through their favourite columns, features, brands and offers.
Readers will follow links leading to extra information on products and services, shortcuts to advertiser sites and opportunities to buy goods, products and gadgets directly through the printed image.
New special features will be packed into this busy version of Live, including England rugby international James Haskell’s fitness advice and The Tough Mudder – the latest SAS inspired obstacle course for the super-fit – all with extra content attached.
Live’s regular celebrity columnists Piers Morgan, James Martin, Tom Parker-Bowles and Ollie Smith will all be brought to life via readers’ mobile devices, giving extra anecdotes, interviews, tips and stories.
Rosemary Gorman said: “We are always looking for innovative ways to further enhance the reader experience and deliver the best results for our advertisers. This special edition of Live will be a voyage of discovery for both.
“Research shows that our print product directly drives strong reader spend and engagement online. This interactive issue gives advertisers a unique opportunity to engage our readers instantaneously and like never before.”
