Lynam joins from MEC, where he spent a decade in a succession of trading roles, most recently as its Head of Trading.
Reporting to Mail Brands Deputy CRO, Clare Rush, Lynam will be responsible for driving financial growth and profitability through the identification and activation of new business opportunities and new clients across Mail Brands’ print and digital platforms. He starts his new job this week.
“I’ve known Rob for a long time and have no doubt he will prove to be an excellent addition to the Mail Brands team. He is well respected in the industry and brings an entrepreneurial mindset and attitude that will help us to develop further as we enter the second year of our joined-up operation,” commented Rush.
Lynam began his twenty year career at Target Media before moving to MediaCom and then MPG. He joined MEC ten years ago and has traded for clients including Lloyds Banking Group, Vodafone, EE, Morrisons and Danone.
Born and bred in Fulham, Lynam, 41, enjoys skiing, running and following Fulham FC.