Zilch, one of the fastest-growing UK FinTech companies in 2025, has teamed up with DMGT’s investment arm, dmg ventures, to launch “Spend with Benefits”. Using dmg media’s portfolio of newsbrands, the publisher says the partnership positions Zilch as the payments provider offering the most benefits of any in the market today.
The activity launches with a multi-channel, multi-city media plan which includes Zilch's second full advertising takeover of Metro newspaper, every day this week.
“Spend with Benefits” will also feature full-site takeovers of MailOnline and Metro’s home pages, MailOnline App Splash and video takeover, and, Metro logo morph, added dmg ventures.
The partnership will also use Metro’s out-of-home (OOH) extension to add 1.5 million impressions of the Zilch brand in OOH advertising sites including Old Street, Euston, Waterloo and Victoria stations. Overall activity is expected to reach 32% of all adults (17.6m) in a single day, the publisher continued.
Louise Rogers, head of media ventures at dmg ventures, said: “dmg ventures exists to help our partners get their brand out to the masses and cut through the noise – and this campaign from Zilch is guaranteed to do just that.”
"Working with Zilch on “Spend with Benefits” has been a fantastic example of collaboration. They are always loaded with bold, brilliant brand ideas and have never been shy about getting creative and thinking big – much like our newsbrands! – which made this partnership a joy to work on.”
Kirsty Spickett, senior vice president, marketing at Zilch, said: “There isn’t just one reason to spend with Zilch – there are loads! We wanted to showcase all these benefits in really creative, visual ways, both on the page and on the screen, to bring the brand vision to life. Working with dmg ventures has given Zilch the platform to be loud and playful, driving maximum awareness of our brand and product. Zilch offers consumers no smoke and no mirrors – just better outcomes. dmg ventures does the same for aspiring consumer brands, so our partnership has been a natural success.”
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