Starting with yesterday morning’s edition, the Daily Star has announced its logo has also been redesigned for the first time in 14 years with a rhombus shape, with the new logo appearing on the front page of the newspaper, inside the newspaper and online.
The publisher says the website redesign has been led by the principles of a more visually-led, user-friendly and engaging proposition for readers. Based on testing with other Reach sites, the new hosting platform will load up pages three times faster.
A new Daily Star app has also launched in the past few weeks, the publisher continued, with a fresh new look, quicker loading times and improved user experience. The new platform went live last month, while the new logo and a number of key design features have been finalised since, with more still to come.
Commenting on the changes, new editor-in-chief Ben Rankin said: "The Daily Star is fun, cheeky and packs a punch - and now we’ve got a brand spanking new website in that image.
"Why have we done this? The Daily Star is different and it needed a website design that matched our unique take on the news agenda - to continue to allow us to punch up not down, be fun rather than gloomy, cheeky rather than unsavoury and proudly not following the crowd as we focus on more exclusive content for our readers.
"And while we like a nudge and wink, we are as serious about informing our readers as we are about wanting to entertain. When the Pope dies we need to be able to tell the story straight, but when it’s Liz Truss versus our lettuce it’s literally a different story.
"This major revamp - across print, mobile and desktop - gives us the option to do both equally well. We’ve also updated the logo for the first time in years and brought in a new strapline, ‘News with a Wink’, to reinforce that sense of cheekiness.
"Ultimately, we want our readers to spread the word about the Daily Star and
tell us what they want to see at this exciting time."
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