The six month campaign on MailOnline, negotiated by Mediacom, begins this week and will feature hit movies such as Kingsman: The Secret Service and Home. Both titles will benefit from bespoke ad formats, which will integrate with curated editorial and video content across desktop, mobile and tablet.
The targeted activity also includes social feeds, reviews, countdown clocks for premiere TX dates and content-driven billboards and skins featuring key release and specially organised content seasons.
Mel Scott, Chief Revenue Officer, Mail Brands UK, said: “2016 gets off to fantastic start with this terrific new association with Sky Movies. Our winning scale and share, highly collaborative approach and dynamic creative solutions are the key drivers of this six month partnership.”
