At the same time, say the publishers, the website has registered its highest-ever number of unique users.
For the last two months, www.menshealth.co.uk has, for the first-time ever, achieved more than 1 million unique users, posting traffic figures of 1,087,959 in May and 1,211,521 in June. Page impressions have also reached 9,014,586 and 9,854,509 respectively.
According to Hearst-Rodale UK, the increase has been fuelled by the creative and innovative use of exclusive video content on the site, as well as highly-sought after editorial content and expert advice on health, fitness, muscle, nutrition, sex, style, grooming and weight loss.
Most recently, a video of six top UK sports broadcasters including Ben Shephard and Alex Payne - created by Men’s Health to promote the celebrity six-pack challenge - was seen more than 350,000 times in the first few days. Men’s Health promoted the video with a dedicated PR push via Facebook, Twitter and other social media channels.
As well as the website, the success of the Men’s Health mobile site has also prompted the brand to re-design the platform with improved search functions, faster access and easier navigation tools.
The Men’s Health mobile site first launched last year to capitalise on the growing number of users who access www.menshealth.co.uk via their smartphones. Since then, mobile page impressions have increased to 1,165,572 per month with more than 297,000 mobile unique users accessing the site in June.
The new mobile site features a streamlined user interface providing easy navigation through the entire Men’s Health content archive. It also has an improved search function, fast one-click access to all the latest articles, blogs and galleries, a definitive video library of 86 exercises for every muscle group and forums on mobile will soon be added.
Hearst-Rodale UK Creative Development Director Morgan Rees says, “We are delighted with the growing success of the Men’s Health brand both in print and digital. Men’s Health is famous for visually-arresting and expertly–sourced content so it’s important for us to constantly review the ways we connect with our readers and ensure we are delivering content in innovative and engaging ways. The increased traffic and success for both menshealth.co.uk and the mobile site are testament to the fact that we are achieving this goal.”
Hearst-Rodale UK Group Publishing Director Alun Williams says, “Breaking the 1M unique user threshold and our further investment in mobile demonstrate why Men’s Health continues to flourish as the UK’s biggest men's lifestyle brand. Our unique ability to engage a wide-reaching, upmarket, male audience across different platforms means we are the brand of choice for commercial partners looking for innovative, cross-media solutions.”
The Men’s Health mobile site is accessible via any smartphone at www.menshealth.co.uk
