Running for six weeks, the campaign will remind people of the unique role newspapers play in setting the national agenda and influencing opinion formers, as well as their growing audience of more than 46 million readers a month, says Newsworks.
Appearing in 19 national newspaper titles in print and digital, the campaign will also run across roadside and London Underground poster sites and taxis in the capital.
The ad campaign is the second Hobbs Holmes Marcantonio (HHM) have created for Newsworks with the slogan ‘Nothing works like news works’.
Rufus Olins, chief executive of Newsworks, said: “The fact that newsbrands reach 46 million people a month still surprises quite a few people. It’s more than the number of people who use Google and testament to the way newsbrand content is finding new and bigger audiences and continuing to set the nation’s agenda. This campaign helps to land that message and reminds people of the important role they play.”
The campaign will appear in the Guardian, The Observer, The Independent, The Independent on Sunday, i, London Evening Standard, Daily Mail, The Mail on Sunday, Daily Mirror, Sunday Mirror, The New Day, Sunday People, The Sun, The Sun on Sunday, The Times, The Sunday Times, The Daily Telegraph, The Sunday Telegraph and Metro.
