Media Systems
“We’ve seen and dealt with a lot of changes since our formation in 1993 and relish the challenge of continuing to supply our customers with the solutions they need today, and more importantly, will be needing tomorrow.” – The MSL mission.
Publishers, media owners, agencies, and brands all deal with the same problem: too many systems, not enough time, and content that needs to reach more places than it used to. MSL helps media businesses sort that out – practically, not theoretically.
We don’t believe in forcing people into rigid, off-the-shelf workflows. Instead, we combine established platforms like WoodWing’s Studio and Assets with bespoke development and integration work to build solutions that fit how your teams operate. If something can be bought off the shelf, we’ll tell you. If it needs building, we’ll tell you – and we can build it for you. If your existing systems just need connecting properly, we do that too.
MSL works across the full publishing ecosystem:
- AI-powered editorial assistants and agentic automation
- Editorial content and asset management platforms
- Editorial contributor management
- Digital publishing platforms
- Advertising, sales, and order-to-cash workflows
- Production workflow automation and production optimisation
- Bespoke development, consultancy, and system integrations
What sets MSL apart is that we don’t always advise you to rip out what you’ve already got. Publishers have invested heavily in their technology stacks and replacing entire systems is not always practical. We specialise in extending and integrating existing tools or building targeted functionality where off-the-shelf products fall short. That hybrid between “build vs buy” gives you more flexibility and more control and protects what you have already paid for.
We work closely with media owners to release the bottlenecks – the manual processes, the repetitive tasks, the workarounds that slow production down. Most of these can be fixed with targeted automation or bespoke development, freeing teams to focus on the work that matters.
A good example is ConteXTual, our contributor management system. As the industry relies more on external contributors, managing that process becomes more complex – commissioning, approvals, content ingestion, payments; it’s a mess for many publishers. ConteXTual handles the whole process end-to-end, including integrating with finance systems, ending with payments being governed properly instead of being chased manually.
MSL has been doing this since 1993. We’re a long-term partner, not a project shop. We stick around, keep improving things, and make sure your technology keeps pace as your business changes.
Call us on 01992 563390 or visit www.mediasys.co.uk
