In her new role Briggs (pictured) will be responsible for leading You & Your Wedding’s editorial teams on both the magazine and its website youandyourwedding.co.uk, as well as developing and executing the editorial vision across all platforms and formats in line with the wider brand strategy.
Briggs brings to the role over 12 years’ experience in both traditional media and digital platforms. She has edited several consumer and customer magazines, including Asda’s and Sainsbury’s Fresh Ideas and her previous role was Editorial Director at agency Tullo Marshall Warren, where she built a content team from scratch, creating magazines, websites and social media strategies for clients including Diageo and Unilever.
You & Your Wedding’s Publishing Director, Dominic Murray, said: “I’m really pleased to welcome Maxine to the business. Her editorial and commercial experience across print and digital formats, along with her creative flair, will be a great asset to the company. We’re making significant investments to further strengthen our leading position in this market and I’m delighted Maxine will be helping us to realise the brand’s full potential.”
Maxine Briggs said: “This is a fabulous job and I’m thrilled to be working for such a progressive company on a brand which is a leader in its market. I’m really excited about working with the team and enhancing the You & Your Wedding brand’s offering across all platforms.”
Briggs joined Immediate Media Company yesterday. She is based at Immediate Media’s west London office and will report to Dominic Murray, Publishing Director.
