The client-agency jury, led by David Wheldon, chief marketing officer of the Royal Bank of Scotland, whittled down the entries to a shortlist of 30.
Vanessa Clifford, interim chief executive of Newsworks, said: "Once again we've been delighted with the standard of entries to this year's Newsworks Planning Awards. Agencies and clients are finding new and interesting ways of working in partnership with newsbrands, utilising their strengths around context, trust and effectiveness. We are always impressed by the quality of entries, but this year more so than ever.”
The winners will be announced at a party at the Century Club on Wednesday 30 November 2016.
Shortlist:
BEST NEWSPAPER CAMPAIGN
Manning Gottlieb OMD - Specsavers
Manning Gottlieb OMD - John Lewis Christmas
Mindshare - Ford
Target Media - STUDIOCANAL
BEST NEWSBRAND CAMPAIGN
December 19 - Ramblers Worldwide Holidays
Manning Gottlieb OMD - Sony Pictures’ Spectre
MediaCom - Shell
OMD UK - Tropicana
BEST TOPICAL CAMPAIGN
Mindshare - Unilever
OMD UK - Channel 4’s Eden
OMD UK - Walkers
the7stars - McArthurGlen
OMNIMEDIA AWARD
Amplifi - Microsoft Xbox
Manning Gottlieb OMD - Sony Pictures’ Ghostbusters
PHD - McCain
the7stars - Cockburn's
BEST CONTENT PARTNERSHIP
Goodstuff - Hiscox
Havas Media - Kia
MEC - Vodafone’s Late Night Standard
MediaCom - Shell
OMD UK - Boots
the7stars - McArthurGlen
BEST USE OF INSIGHT
MediaCom - ŠKODA
Newcast - The National Autistic Society
PHD - Sainsbury's
EFFECTIVENESS AWARD
Blue 449 - Currys PC World
Havas Media - Kia
Manning Gottlieb OMD - Waitrose
MEC - Vodafone’s Print Sells
OMD UK - Boots
