World Media Awards 2024: winners announced

The World Media Group says Infosys, in partnership with Economist Impact, won the Grand Prix for its campaign around ‘Value Chain Navigator’, a tool designed to turn insights from 1,250 companies into action, to accelerate global transformation around Scope 3 emissions. The goal of the programme is to help business decision-makers understand what value chain emissions activities they should be thinking about, and to identify their next steps to effectively manage the process.

“We had an impressive range of finalists this year, but the jury all agreed that Infosys and Economist Impact’s ‘Value Chain Navigator’ deserved the Grand Prix,” said Jamie Credland, CEO World Media Group. “The campaign made the complex topic of how to mitigate Scope 3 emissions both accessible and engaging to a C-suite audience. The team brought data and insights to life through videos, a white paper, articles and an interactive data exploration tool – and then amplified those assets on a global scale – demonstrating the very best in content-driven marketing.”

“We are thrilled that the Value Chain Navigator, supported by Infosys, has been recognised in this year’s awards, both in the Corporate Influencer category and with the prestigious Grand Prix,” said Claudia Malley, President / Managing Director, Economist Impact partnerships. “This achievement showcases how combining insight with innovation can create something truly unique. With the technical expertise provided by Infosys, the programme has informed, engaged and inspired an influential global audience, while also driving progress on key issues such as measuring and reducing Scope 3 emissions.”

World Media Group says the awards aim to recognise global brands, agencies and media partners who are creating some of the most effective content-driven marketing and advertising campaigns. Brands including Absa CIB, Blancpain, Capgemini, CREA, Destination Canada, Google, Hewlett Packard Enterprise, PwC, Visa and Wellcome were amongst those receiving accolades for their category entries at the Awards celebration.

In addition to the category prizes, Ann Gordon, international marketing lead for the GREAT Trade and Invest campaign at UK Government’s Department for Business and Trade, was presented with the Award for Content Leadership and Innovation. This honour is awarded to the individual recognised by peers for talent in creating exemplary international content-driven campaigns that demonstrate brand bravery, creativity and innovation.

The World Media Awards Ceremony was supported by Brand Metrics. The independent jury, made up of judges from brands, agencies and media owners, was led by co-chairs Jasmin Kaur, global managing partner, Havas Media Network and Santosh Sethumadhavan, global head of commercial campaigns, Swift.

The full case studies for this year’s winning entries, along with the winners of previous years, are available to read in the World Media Group's Creative Vault here.

The winners of the World Media Awards 2024 are as follows:

CORPORATE INFLUENCER & GRAND PRIX WINNER

Winner: Value Chain Navigator

Brand: Infosys

Entered by: Economist Impact

Judges’ Comments

The jury understood the complexity of building this strategy using different channels – even extending it into the experiential. They applauded the team for making a complex topic accessible and engaging the C-Suite directly.

Highly Commended: Connecting The Dots: Building Trust In Data Sharing

Our judges loved the smart use of humour, the implementation across multiple languages, and the impressive business result.

FINANCIAL SERVICES

Winner: Visa Live at the Louvre

Brand: Visa

Entered by: Starcom Worldwide

Credits: Brut

Judges’ Comments:

The jury were impressed by the scale of impact delivered with a relatively small team and budget, turning an event in Paris into a global moment.

Highly Commended: Africa’s New Tomorrow

The jury loved the use of deep regional expertise combined with first-party data to gain cut-through in a challenging and competitive market.

TECHNOLOGY & TELECOMS

Winner: Engaging C-Suites Through Gamified Content

Brand: Google

Entered by: Financial Times

Judges’ Comments:

The jury loved the use of gamification to reach a senior decision-maker audience, and the ability to put yourself in the shoes of multiple C-suite roles.

Highly Commended: HPE: Unlock Ambition

The jury thought this was a very well-executed, multi-partner campaign, that not only understood the role that each partner played in the lives of the target audience, but also built connections between the partners across the audience journey.

TRAVEL & TOURISM

Winner: Open Atlas

Brand: Destination Canada

Entered by: Economist Impact

Credits: Initiative Media Canada

Judges’ Comments:

The jury loved the well-rounded and beautiful multi-media storytelling, and the effective execution of the strategy, which delivered impressive results.

Specialist Categories:

BRAND & MEDIA OWNER PARTNERSHIP

Winner: FanZone: UEFA Women’s Champions League

Brand: Visa

Entered by: DAZN

Judges’ Comments:

This was an audience-led strategy that added a new level of conversation to the UEFA Women’s Cup. The jury were impressed by the strong results and scale of impact of this great partnership.

Highly Commended: The Future Of AI

The judges commended the innovative execution of this strategy, and the potential for growth of this fantastic partnership.

SMALL BUDGET, GREAT IMPACT

Winner: Dispatches On Climate And Health

Brand: Wellcome

Entered by: New York Times Advertising

Judges’ Comments:

The jury loved the smart use of creative execution across multiple media and were impressed by the cut-through achieved at COP for the client, creating a great impact.

SOCIAL GOOD

Winner: Beyond the Surface

Brand: Blancpain

Entered by: Economist Impact

Judges’ Comments:

Our judges loved the depth of the storytelling in this entry, based on strong data insights and reaching key government policy makers.

Highly Commended: Disability, Sexuality And Consent: How Activists Are Reshaping The Narrative

The judges were impressed with how this entry shines light on a difficult subject, with a beautifully created campaign.

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