David’s key responsibilities will be to generate greater commercial revenue and commercial content-led campaigns. David (pictured) brings over ten years of sales and sponsorship experience most recently with Metro’s Olympics project where he secured £12m of revenue in 14 months from both official and non-official sponsors including Adidas, Visa, Samsung, BT and P&G.
Reporting into Corinne Wilkins, Partnerships Director, David will use his key skills to develop close working relationships at an editorial level to deliver the highest standards of commercial creativity across all titles and on all platforms, says News International. In addition he’ll initiate, develop and deliver multiplatform creative ideas to agencies and clients to generate additional group wide revenue/profit over and above traditional advertising.
Prior to News International Commercial, David also worked at Telegraph Media Group and Mirror Group where he was responsible for sports sponsorship, creative solutions and formulating multi-media deals.
Partnerships Director for News International Commercial, Corinne Wilkins, said: “David’s extensive experience working with major consumer brands across national press titles is a great asset to News International Commercial. His knowledge and understanding will be valuable to the team as he helps coach, mentor and develop their talent within the Creative Solutions department. I’m very much looking forward to working with David to build a leadership position for the company, enabling us to be at the forefront of new trends and practices in the media industry.”
David Vokes, Head of Creative Solutions of News International Commercial commented: “I’m thrilled to be joining such a progressive and ambitious team. At the heart of NI’s success is its innovative approach to developing exciting solutions and I’m looking forward to leading a team that will consistently break new ground in commercial creativity.”
David Vokes CV:
Metro Newspaper
June 2011 – March 2013: Director of Olympics
Mirror Group Newspapers
May 2009 – May 2011: Head of Sport Sponsorship
Telegraph Media Group
July 2007 – April 2009: Sport Sponsorship Manager
May 2006 – June 2007: Senior Sales Executive
Mirror Group Newspapers
August 2002 – April 2006: Display Sales Executive
July 2000 – August 2002: Classified Sales,
