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Quadrant Launches Investment Into Systems Development

Quadrant, part of the Air Business Group, has launched a comprehensive investment program into its systems development.

For their client-base Quadrant are implementing a cycle of continued enhancements, future proofing their system sets and developing their services in line with the changing needs of the subscription market. The three year program will provide evolved upgrades for each of its subscription management, customer service, business intelligence and Ecommerce solutions, says Quadrant.

Quadrant already supply a bureau service operating a globally available single-view database solution with real time capability, enforced with the high security PCI-DSS level 1 accreditation as standard, for multi-channel subscription packages. Their systems development will see further services offered to cater for the shift in global markets and subscriber trends.

As part of the Air Business Group, Quadrant’s services contribute to an end to end solution for publishing and beyond. Publishers have long since recognised the importance of integrated ecommerce, says the company, within their subscription management offering and Quadrant is fully supporting this by providing digital innovations to support online and offline sales and marketing. As well as investing in ecommerce, Quadrant’s on-going development will deliver an enhanced, streamlined user experience for the customer across the three continents that the Quadrant service is already established.

Stuart Lacey, managing director at Quadrant, comments: “Our systems development will evolve our services, as clients’ needs evolve, as opposed to inflicting ‘big bang’ system changes on them. We have made great strides in meeting the developing subscription management and fulfilment needs of a global client-base and with Air Business’ commitment to this ongoing investment will ensure long-term support for our clients, their global subscribers and support their growth plans for their multi-channel circulations.”