Reach says Ellen will join in the new year from Condé Nast, where she was most recently director of content strategy & growth. Previously, Ellen has worked for a range of brands including the Evening Standard, Vogue and Channel 4.
In this new leadership role, Reach says Ellen will enhance the delivery of data-led decision making across Reach newsrooms, serving different audiences more of the content that matters to them. Ellen will be a key member of the leadership team, reporting into Chief Digital Publisher David Higgerson, added Reach.
Ellen said: “I’m hugely excited to be joining Reach and working with talented teams of journalists to put data and insight at the heart of our decision-making. I’ll be driven by making sure we give our audiences more of what they want and need every day.”
Reach Chief Digital Publisher, David Higgerson, commented: “With Ellen’s blend of data expertise and leadership skills, she will be a great fit for the role. I’m really excited about working with Ellen in 2025 as we work to make the most of all our insight so we can drive performance for our brands and content.”
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