Launched over 60 years ago in 1953, Playboy has completely redesigned and repositioned itself and no longer features nudity on its pages. It is targeting younger readers as it distances itself from the more explicit material now available on the internet.
The redesign of the magazine follows on from an overhaul of the Playboy.com website which saw traffic soar and the average age of the user fall from 47 to 30, says Readly.
According to the publishers, the magazine remains committed to its mix of long-form journalism, interviews, fiction and seductive pictorials shot by some of the world’s most renowned photographers. It also continues to feature its blend of tech, cars, style, art, literature and politics.
Ranj Begley, Readly UK’s Managing Director, said: “The new Playboy fits perfectly into our expanding range of titles which are carefully curated for our digitally-savvy audience, which has a strong male section to it. Having such an iconic brand, now without nudity, will grow Playboy’s audience and will enhance Readly’s consumer offer. It is an exciting win for us and shows us at the leading edge of magazine market developments.”
