This coincides with the appointment of John Rahim as UK Senior Manager, Sales & Marketing. Rahim recently worked as Head of Digital at the cross-media agency Rhapsody. Rahim has worked for digital agencies for over 20 years overseeing projects for brands such as Apple, Bauer Media, Time Inc. & Penguin Books, Allianz Group and Sage Software amongst others.
John will be responsible for overseeing the sales and marketing activities of SPRYLAB’s digital publishing platform, Purple DS, and will be responsible for establishing their presence in the UK.
SPRYLAB was founded in 2007 in Berlin and the company now employs more than 50 employees. Their customer base includes major publishers such as Axel Springer and Hurbert Burda as well as larger cooperation’s such as Mercedes-Benz, The British Red Cross and Deutsche Bahn.
According to SPRYLAB, Purple DS supports different workflows – from pixel perfect to continuous publishing to an app-newsfeed directly via a CMS including integration of advertising from platforms such as Google’s DoubleClick.
York Walterscheid, Global Director of Sales and Marketing commented, “We are delighted to have John on-board helping us with our expansion into the UK. John has a long standing track record within the digital publishing sector as well as a deep understanding of digital landscape in the UK, something which will be invaluable in helping us establish a foothold in the UK. We have recently signed a number of global contracts so it made logical and strategic sense to branch out into the UK market where we can see a strong demand for our Purple DS platform.”
John Rahim commented, “I am pleased to be working with SPRYLAB technologies, their Purple DS platform is the most innovative digital publishing system in the market place and I look forward to work with the team in Berlin in establishing their UK offering.”