How will consumer marketers “integrate” into multi-media?
01/07/2006
International direct marketing
Intriguing stats on the US publishing / media scene
01/05/2006
Inserts - the undervalued medium
Renewal rates
Setting a subs promotion budget
Subs bureaux
What some famous copywriters taught me
Building brands
A Vote for Old Age
Know your consumer - or else!
Dutch option
Time to reconsider commodity mentality toward fulfilment
01/03/2006
Follow the reader
The copywriter’s secret agenda
Serials can be fulfilling too…
5541 articles - Page 338/347