The deal sees USC sponsor the Best New Band award at the prestigious music event, which will be held at O2 Academy Brixton on February 24.
The deal also includes:
* A USC presence in NME and online at NME.COM
* Advertorials and competitions in the magazine and online
* NME-branded point-of-sale material which will be displayed in USC’s 35 stores nationwide
The deal was brokered by IPC Ignite's Sponsorship and Brand Solutions manager Rob Hunt and USC’s marketing director, Ewan Hunter.
Rob says: “This is the first time we’ve partnered with USC and we’re delighted to have them on board for next year’s event. USC is a great retailer, stocking fantastic brands for fashion-savvy shoppers – they’re the perfect partner to bring style to a music-savvy audience.”
Ewan says, “We’re really excited about working with NME. They are the first to report on the up-and-coming bands as we are with offering the latest fashion trends – making this the perfect collaboration. ’
The Shockwaves NME Awards 2010 will honour some of the greatest names in rock celebrating the best in new music from 2009, as well as firmly setting the agenda for the year to come.
This week NME revealed details of the infamous Shockwaves NME Awards Tour. Mould-breaking indie band, The Maccabees will headline the hotly anticipated annual tour with Bombay Bicycle Club, The Big Pink and The Drums completing the stellar line-up which kicks off in Newcastle on 4 February 2010.
IPC Media says: “NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music.”
About the NME Awards
IPC Media says: “Dating back to 1953 (a year after the launch of NME), the NME Awards has remained one of the most important and prestigious events for British music fans. NME has been responsible for bringing together some of the biggest names in rock ‘n’ roll history, including: Ronnie Scott (’53), The Beatles (’63/4), Rolling Stones (’66), The Who (’66), Noel Gallagher (’03), New Order (’05), Ian Brown (’06) and Manic Street Preachers (’08).”