Managing the Covermount Addiction
01/09/2006
Jan-June 2006 ABCs: a media buyer’s view
Value provision
Nuts – the brand licensing story
New horizons for old customers
Mailing houses
Thought processes
The Danes Hate to See it Leave
To Rate Base or Not to Rate Base…
Facts & figures
01/07/2006
POSexy
In-house systems
Direct Mail, live!
Is your subscriptions marketing organised to FAIL?
Is permission a circulation issue?
Brief encounter?
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